Purpose of music videos

The Representation Of The Musician 

Artist the most important thing in a music as they are the creators of music and without them their would be no music to begin with in the first time.   With that said musician put their heart and soul into the songs which why a lot of people think that their songs represent a part of the musicians. 

An example would be the musicians Jason Derulo which has song with most of them being about his love relationships also seems to be telling a story along with that. But songs from musicians only represent part of musicians and because of musicians song they might get a positive or negative reputation with their audience.

A lot of Jason Derulo music videos have female surrounding him repenting that he is isn't a serious person when comes to having a relationship along with a person not being loyal to one person from one of music videos "Watcha say” or "Don't wanna go home".

Synergy 

Synergy is when two or more things are cooperating and put together.  For musicians an example would be to movie creators. By working with a movie and adding their songs in a movie it promotes the movie and the movie also promotes the artist so both gain something out of it. 

This leads to people buying merchandise or even movies along with albums of the musicians in the movie. An example of this would be the Disney movie Zootopia that has Shakira the musician be a character in the actual movie along with being the theme song of the movie. This is one of synergy.  This also creates long playability making the movie and the artist gain money and popularity as a result of the cooperation of Disney production and Shakira working together. 


Major, Indie and Unsigned record Labels 

The major record try to make the best use of musicians as much as possible so that they make as much money as possible by people buying tickets to see the musicians live performance or even buying musicians albums.  The more record labels musicians the better as they have more connections so musicians are likely to get more promoted as a result they gain more money. If musicians only had one independent record label they won't be as many connection and as a result they won't be getting promoted much so they don't gain as much money as a result.   Unsigned musicians also have a very much hard time to be noticed if they don't have connection even if they are very talented as a musician. 

 Extension Of Outlet

Extension outlet is access from multiply areas this is so that musicians get people to listen to their music as much as possible and if the audience like song than they might consider that it might be worth buying the soundtracks of musicians Access would be example such as iTunes, iCloud YouTube and Deezer.  DVD and cassettes are also a way for musicians to gain money from their fans so there is almost no reason for people not to buy a musicians songs or merchandise unless they can't afford the buying the songs, merchandise.

Times people download songs illegal, which means that people listen to the songs for free without paying buy people doing this musicians and music, lose out on money because of this. People most likely to do because they think the musician’s songs are expensive for a sound track or even an album. If caught people can go to prison if not paid for the fined or they can get sued over illegal streaming.  One person has small effect but it is know that over 30 million people have illegally downloaded songs the effect means that the music industry isn't as good as it should be because people are not actually buying musicians songs and are just downloading them for free without any kind of consequence.  Statistic shows that the music has lost more than $12.5 billion because of people illegally downloading songs.

This also affects the record labels which means that they find it hard to promote musicians as promoting something large such as musicians takes a lot of money and it set back when people decide not to buy the musicians songs. 

Convention of a music video

Performance - Performance is the live performance  from music artistic live action performance. Live actions Performances used to the music artist to self promote them selves along with getting their fan excited to come to their performance.  Performance can also lead to fan buying musicians merchandise only at the performance leading the musicians to gain money.

One such example would be by the musicians Jay Z and Rihanna  live action performance run this town.

Narrative - Narratuve is telling a story in a music video. Narratives are used to send people a message  most of than not its a message about life lessons. Other times its a story about musicians them selves and something they have been through. Musicians  also do this so that they get some emotions from the audience.  Such music video would be one such as Eminem music video Headlights.

Conceptual -  Comceptual music video are video which have deep a thought provoking message to them and isn't to unravel like other music videos which have a narrative to them unlike narratie conceotual isn't clear and people may not even under the message in the first place.

Interruptive -  Interruptive is when a music video lyrics make sense with the scenes shown on screen. This is almost like the narrative expect its pretty straight forward on the story line and the audience understand clear what is happening in the music video along with the music video.

Music videos such as like the way you lie  or Payphone. These tell story which can also be a life lesson to most.

Animation -  The animation music videos are limitless when comes to creativity as it is not in real life and so a lot of creativity can go into making a animated music video. Some of the reasons to make a animated music video instead of a regular one would be to stick out among the music crowd as animated music videos are uncommon. Since its the 21st  centuary new technology has been created and computer have been improved because people have a better opportunity to create animated music videos.

Surreal   -  Surreal is the unnatural unrealistic music videos which done for multiplay reason such the msuicans the expressing them selves and ect.

One of my examples would be the music video turn me on by Nicki Minaj. This music uses  CGI for the unrealistic effects of the video such as when a robot is singing with no video of voice box while alos being repaired.