Purpose of music videos

The Representation Of The Musician 

Artist the most important thing in a music as they are the creators of music and without them their would be no music to begin with in the first time.   With that said musician put their heart and soul into the songs which why a lot of people think that their songs represent a part of the musicians. 

An example would be the musicians Jason Derulo which has song with most of them being about his love relationships also seems to be telling a story along with that. But songs from musicians only represent part of musicians and because of musicians song they might get a positive or negative reputation with their audience.

A lot of Jason Derulo music videos have female surrounding him repenting that he is isn't a serious person when comes to having a relationship along with a person not being loyal to one person from one of music videos "Watcha say” or "Don't wanna go home".

Synergy 

Synergy is when two or more things are cooperating and put together.  For musicians an example would be to movie creators. By working with a movie and adding their songs in a movie it promotes the movie and the movie also promotes the artist so both gain something out of it. 

This leads to people buying merchandise or even movies along with albums of the musicians in the movie. An example of this would be the Disney movie Zootopia that has Shakira the musician be a character in the actual movie along with being the theme song of the movie. This is one of synergy.  This also creates long playability making the movie and the artist gain money and popularity as a result of the cooperation of Disney production and Shakira working together. 


Major, Indie and Unsigned record Labels 

The major record try to make the best use of musicians as much as possible so that they make as much money as possible by people buying tickets to see the musicians live performance or even buying musicians albums.  The more record labels musicians the better as they have more connections so musicians are likely to get more promoted as a result they gain more money. If musicians only had one independent record label they won't be as many connection and as a result they won't be getting promoted much so they don't gain as much money as a result.   Unsigned musicians also have a very much hard time to be noticed if they don't have connection even if they are very talented as a musician. 

 Extension Of Outlet

Extension outlet is access from multiply areas this is so that musicians get people to listen to their music as much as possible and if the audience like song than they might consider that it might be worth buying the soundtracks of musicians Access would be example such as iTunes, iCloud YouTube and Deezer.  DVD and cassettes are also a way for musicians to gain money from their fans so there is almost no reason for people not to buy a musicians songs or merchandise unless they can't afford the buying the songs, merchandise.

Times people download songs illegal, which means that people listen to the songs for free without paying buy people doing this musicians and music, lose out on money because of this. People most likely to do because they think the musician’s songs are expensive for a sound track or even an album. If caught people can go to prison if not paid for the fined or they can get sued over illegal streaming.  One person has small effect but it is know that over 30 million people have illegally downloaded songs the effect means that the music industry isn't as good as it should be because people are not actually buying musicians songs and are just downloading them for free without any kind of consequence.  Statistic shows that the music has lost more than $12.5 billion because of people illegally downloading songs.

This also affects the record labels which means that they find it hard to promote musicians as promoting something large such as musicians takes a lot of money and it set back when people decide not to buy the musicians songs.